Respect, Integrity, Trust – JDog Junk Removal

Respect, Integrity, Trust – JDog Junk Removal

JDog Junk Removal recently opened their 200th franchise in the Boston area; BostonMan magazine asked me to cover the milestone. (You can view the magazine article here.) I spoke with owner Jerry “JDog” Flanagan and his partners about the company and their brilliant business model. (See JDog’s website here.)


jdog junk removal boston

Respect. Integrity. Trust.

JDog Junk Removal is opening their 200th franchise here in Boston…and they’re bringing their military-inspired values of respect, integrity and trust with them. Those values have inspired a pretty stellar business model.

The idea of hiring veterans doesn’t need to be sold to business owners as a gesture of gratitude for their sacrifices. But there’s another very good reason. It’s great for business.

If you have any curiosity why, listen to R.J. Gagnon, co-owner of JDog Junk Removal’s new Boston franchise, tell you about Crazy Keith.

“When we interviewed him,” Gagnon says, “he needed help. We had a couple of concerns. Obviously he was a little older than most of our guys, doing this very physical job. And he was a Vietnam vet that came with his own set of troubles and conflicts.

“So the first thing we did was make sure that we found him a place to live in the area. We found him an apartment, and we helped him get established and get into programs to help him.”

R.J. and JDog needn’t have worried.

“This Vietnam War veteran, he rides his bike from his apartment to the bus stop, gets on the bus, rides into the city the hub is in, has a bike stationed at that bus stop, jumps on that and rides into work, repeats the process home, and repeats the process day after day.

“He is never late, he never calls in sick, and he works harder and faster than any 20-year-old on our crew. He has a nickname, Crazy Keith, because when they get done with a whole house cleanout, panting in the hot sun, Keith is still doing somersaults and flips and starting to stretch out with his martial arts moves. Those military values of completing your mission? That’s what he lives and breathes.”

Incidentally, that rubs off on team members.

“He is like a role model to some of the younger civilian guys. ‘How is this 62-year-old Vietnam vet out-hustling me? I’m 20 years old and he is out-maneuvering me out there!’”

R.J. Gagnon’s father, Ray, is a retired Marine Corps Master Gunnery Sergeant. The two are taking command of JDog’s 200th franchise, located in the Framingham/Worcester area. The growth of JDog, which originated in Philadelphia, has been swift and decisive…in no small part because of their hiring and franchising practices.


jerry jdog flanagan

Jerry “JDog” Flanagan, making a difference for those who’ve made a difference for us.

Jerry “JDog” Flanagan, co-founder and CEO of JDog, was a wire dog in the Army, hence the nickname. He has never needed to be told the value of employing someone who has served in the toughest of environments. He knows the work ethic ingrained in a military uniform.

“You’re 100% accountable for your actions,” he says. “You learn how to respect people, you learn how to say yes sir, yes ma’am. And your work schedule is out of control. You’re going to work more hours than you’ll ever work in a civilian job.”

It was great life training for the workplace. “I was able to get to work before everybody else, I stayed later than everybody else, I volunteered for all the crappy shifts. It separated me from the average civilian.”

Flanagan learned, as most entrepreneurs do, that his work habits would better benefit his family if he owned the business himself.

With his wife Tracy, he started a kids party center in 2007. It went under in the recession of 2008. Without a college degree, he needed a better way to support his wife and daughters, so he researched recession-proof businesses. One of them was junk removal.

He started handing out postcards offering junk removal service to neighbors. The ones that hired him were immediately impressed.

“I had been doing it for about two weeks, when someone mentioned that I was doing the job so fast and on time, and I was in a polo shirt and was clean cut. They wanted to know where this came from. I said, well, I was in the military, so I’ve always been able to outperform anybody because of my work ethic.

“They said, ‘You should market that!’ So I slapped ‘Army Veteran’ on my business cards and stuck it on the side of my jeep.”

The response immediately showed that he was onto something. “The phone started blowing up and everyone started using me in the area. I lasted probably eight months, and I realized that I needed helpers.

“I went to the VA, and I hired compensated work therapy patients that were struggling with drugs and alcohol. Combat veterans that were coming back and couldn’t find work. I was rotating different guys into my trucks, putting them on the other side of couches and carrying items.

“They felt great about it, and we were able to run the business with almost all veterans initially. I realized that we had something big here, and my wife said we should franchise this thing. We sold five franchises, and I realized other veterans wanted to be part of this.”

As Flanagan says, it’s a hand up, not a handout.

“It’s not just about philanthropy. These are real businesses. They make real money, real equity for families. When you have that and you have fun doing it, and you’re putting veterans to work, and the community’s getting behind you…it’s just a recipe for massive success.”

His customers “just have a lot of respect for military, either side of the aisle, it doesn’t make a difference. I had no idea that it was going to be that powerful. I didn’t realize that the competitive advantage of being a military veteran business was that strong.”


jdog junk removal truck

Camouflage makes for some stunning logo artwork.

So why don’t more veteran-owned businesses trumpet military service, such as with the stunning camouflage-painted trucks like JDog uses? Gagnon thinks it’s a reluctance to use their service for personal gain. A reluctance that both he and Flanagan believe is misguided.

“I see it as a way to communicate that we’re respectful, that you can trust us, and that we carry ourselves with integrity,” Gagnon says. “Veterans became different people the moment they signed up. They’ve served everyone, and that brings with it some weight and value.”

Flanagan agrees that it’s an unquestionably impressive credential.

“The way I equate it is this: if you went to get your MBA at Harvard or you graduated MIT, what are you going to do? You’re going to put that on your LinkedIn, you’re going to put it on your resume, you’re going to let the world know, right? Well, veterans don’t do that, and veterans need to, because you could equate it as something similar of an accomplishment.

“There’s veterans out there that own a business, you’d never even know they’re a veteran. They’ve gotta figure out how to get their brand out there, because it really works.

“Customers are longing for someone to open the door up in their home, and say thank you, good morning sir, look them in the eye, do a really good job and have respect, have integrity and have trust. And the company was founded on respect, integrity, trust.

“They’re going to use us over and over again. They’re going to tell their friends and family. They tip us, they make sandwiches, they leave their doors unlocked for us to go in when they’re not home. It’s insane. There’s not one other service model out there, plumbers, painters, you always feel like you’re getting ripped off. In our case, it’s the opposite.”


jdog recyciling

JDog has an effective recycling program as part of its business model.

JDog is not only a phenomenal success story for veteran employees and franchisees, they’re a tremendous boon to communities they serve, both by helping local veterans and protecting the environment.

Between 70% and 80% of what JDog collects, according to Gagnon, never reaches a landfill. They use a process R.J. calls the three Rs: re-purpose, re-sell, or recycle. Still-usable items, such as furniture, get donated to charities helping veterans in the area. For items that are re-sold, proceeds go to funding charitable functions. Other items get recycled, including paper, cardboard, glass, plastic, wood, and metal.

Everyone benefits. “Those programs are part of the reason why they decided to go with JDog. People know that it’s not just a junk removal company. We’re actually doing something good here.”

Their 200th franchise in the Cradle of Liberty, while obviously momentous, is just another stop on the freeway. JDog has signed on for 300 more franchises, including a few more in the Boston area.

In the space of just a few years, Jerry Flanagan and his warriors have built an extremely lucrative business with one simple premise…that military values of respect, integrity and trust bring an almost unbeatable competitive advantage to an enterprise. More importantly, Flanagan, his wife Tracy, and his business family like the Gagnons, have found a calling.

“The model that started out as a way of survival has turned in to a massive inspirational company that’s changing families and lives,” Flanagan reflects.

“We’re bringing veterans back together under one ethos of brotherhood. And that gets me up very early every day. It just doesn’t stop, because if there’s a veteran out there in the United States, my obligation is to put them in business wherever they are in the country.”

Judging from JDog’s astounding growth, it looks like Americans are on board with the plan.


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jdog junk removal franchise

A great deal for military members and potential business owners.

Own A JDog Franchise

JDog is offering franchises by the truckload, but their focus is franchising to military veterans and their family members. Having a DD-214 or being an immediate family member who can show a DD-214 is a must. They also take a good look at a prospect’s finances, conduct multiple interviews and introduce them to their staff.

But if you’re a veteran looking to run your own show, it’s a great deal.

“Basically we wind them up and let them do their thing in their markets,” Flanagan says. “We’re not killing everybody over small stuff, as long as they’re running their operation properly.”

Gagnon, whose strength is marketing, understands the benefit of such creative control. “We’re empowered to make the business decisions that we have to make that make sense for our business and our territories, which you don’t get with a lot of other franchises.”

Flanagan also believes in rewarding the ones that do well over time. “We have a flat, scalable royalty. What that means is they pay a flat royalty a month regardless of what their sales are. So if they’re doing higher in sales, they keep those proceeds, they keep the recycling dollars, they keep the re-purposing and reselling dollars, which allows them to expand and reinvest back in their own territories.

“A lot of these guys are getting fees for their call centers, their routing systems, their website, their PR. We don’t charge for any of that stuff. That’s all part of the franchise, which makes it very, very affordable.”

If you’d like to find out more, there’s a separate page on the JDog website dedicated to franchising, including a video of the benefits. It’s at


jdog foundation

Offering a hand to the heroes of the future.

Giving Back: The JDog Foundation and Military Spouses

JDog is philanthropic by nature, donating furniture and usable goods to veterans in need and using proceeds from recycling for charitable events. But now they’re giving back to America’s finest too, with the recently formed JDog Foundation.

The JDog Foundation’s mission is to “provide leadership, support, awareness, and funding to Veteran Organizations that are charged with rebuilding or repairing homes and lives for our Veterans.”

They’ve landed a good representative to head the foundation…Ralph Galati, a former POW who was captured when his plane was shot down and landed in the Hanoi Hilton with John McCain. He was released in March of 1973, just after his 25th birthday. Galati is the former Director of Veterans Services at St. Joseph’s University in Philadelphia.

JDog franchise owners also benefit from Tracy Flanagan’s Military Spouses program, the group of women supporting their business owner husbands. Tracy writes a newsletter and manages the group, Jerry says. “It’s just supporting their franchisees out there through the women, who really run the operations and the houses behind the scenes, really.

“We all have to answer to somebody and it’s those women out there that are really strong.”

If you’d like to find out how to contribute to the JDog Foundation, it’s at

(all photos courtesy of Jerry Flanagan and JDog Junk Removal.)


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